Love the English... er, Chinglish

One of the System advertising messages commonly seen in the in-game chat system:

"Raise your Nobel Rank, you can rise from the ranking and build more cities, now go collect the Luxury from Wildness and Item Mail."

Such a short, short phrase, yet let me count the ways this boggles the mind:

1. "Nobel Rank" - like, is the Nobel Prize for Physics better than the one for Economics?  I always suspected there was a hierarchy...